PROCELL

Professional Batteries

Procell by Duracell

Procell is a premium professional battery brand, exclusively serving the professional market. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market in order to guarantee products and services specifically designed for professional usage. As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance and service.

The Procell Difference

We understand how replacing professional batteries can be a significant cost center for businesses: on top of the cost of purchasing batteries, you have to pay a much higher cost for the labor to replace them.

At Procell, we do not agree with this financial model. It is critical for professional end-users to drive the profitability of their businesses and we accordingly offer a unique value proposition:

World’s first dual portfolio of professional batteries:​ by conducting intensive device testing and analysis in our labs, Procell has discovered that a way to dramatically extend alkaline battery life and cut replacement costs is to engineer device-specific industrial alkaline batteries, each with unique power profiles.

Premium brand exclusively focused on the professional battery market.

Deep understanding of professional devices and the battery category through device testing and analysis in our labs.

Customer-centric business approach.

A Global B2B-dedicated multifunctional team with deep technical expertise.