There’s more to consider in a battery purchase than just warranty and price. Consumer habits, weather conditions, and a vehicle’s unique power needs have a direct effect on battery life. Guiding the consumer with clear choices will ensure that the correct purchase decision is made. Exide’s new process aims to ensure the best battery for the application and reliable performance overtime.

Powering vs Starting

Exide is changing the way we bring automotive batteries to market with our new line of Powering and Starting products, leaving behind the “Good-Better-Best” paradigm and offering customers products that align with their vehicle’s specific needs—instead of batteries that offer no distinction but price.


For demanding OE applications that came with AGM from the factory, our AGM battery, Exide Marathon Max, targets vehicles requiring maximum power.


To ‘Power your vehicle’, Exide Marathon engineered with EFB (Enhanced Flooded Battery) technology gets you there with plenty of power to support your accessories.


Rely on Exide Sprinter for essential power to ‘Start your vehicle’ and Exide Sprinter Max for enhanced durability that keeps you charged in the coldest conditions, versus conventional batteries. and devices.

Starting Power Reliable cranking power ensures your battery will get you going anytime.

Added Cold Performance Increased starting capability2 For colder temperatures.

Added Heat Protection Engineered to start your vehicle in any climate with added protection against heat damage.

Power for Features & Accessories Higher reserve capacity and faster Recovery2 ensures ample amounts of energy is available to power all your advanced safety/entertainment features and mobile accessories.

High Cycle Life Greater durability2 during use and higher charge acceptance ensures a longer life for your battery.

Start-Stop Compatible Start-stop systems require a battery with maximum power to support the intermittent energy draw of these modern vehicles.